Professor Richard Wiseman’s book :59 Seconds records the research of Daniel Oppenheimer and his delightfully entitled paper “Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly”.
This revealed that using simpler vocabulary in written text produced a higher estimation of the writer’s intelligence by readers compared with the use of more complex language. The unnecessary use of complex language produces a bad impression.
In this respect I’m lucky when it come to writing the Legal Costs Blog or, for example, drafting Skeleton Argument: I don’t know any long words.
Who’s the stupid one now?